For any business, small, medium, or large, digital marketing plays a crucial role in the attainment of short-term and long-term business goals. What is digital marketing? Digital marketing is considered the umbrella term for all online marketing effort, as well as using modern and high-technological devices such as smartphones, tablets, desktops, laptops, and other computer systems. Digital marketing helps businesses in leveraging their system and marketing efforts to the rapid changes in the needs and wants of modern consumers. Based on studies, consumers have doubled the percentage of their online presence as compared to the percentage ten years ago.
What are the most common assets and strategies used in digital marketing? In terms of assets associated with digital marketing, they include social media channels (Twitter, Facebook, LinkedIn, Instagram, and others), website, blog posts, whitepapers and e-books, infographics, video content creations, lookbooks and online brochures, interactive tools, and branding assets (fonts and logos). The different tactics of digital marketing are Search Engine Optimization or SEO, content marketing, inbound marketing, social media marketing, affiliate marketing, Pay-Per-Click, Native Advertising, email marketing, marketing automation, social media marketing, and online PR.
Search Engine Optimization or SEO refers to the process of website optimization to gain higher ranking in Search Engine Results Pages or SERP. This is a very effective approach to gain more visitors to the site or higher traffic, as well as leads, conversions, and sales. Content marketing is the promotion and creation of content assets to generate brand awareness, lead generation, traffic growth, and customers. Inbound marketing is a full-funnel strategy that attracts, converts, closes, and delights customers with the use of online content. Social media marketing refers to the brand promotion through content creation in various social media channels for the objective of driving traffic, increasing brand awareness, and generating leads for your business. By the term Pay-Per-Click, it involves paying the publisher each time your business ad is clicked. Affiliate marketing is a performance-based marketing wherein you will receive a commission if you promote someone else’s brand or products and services on your website.
Native advertising are advertisements which are content-led as well as featured on platforms which are not paid. The examples of native advertising include BuzzFeed sponsored posts and native advertising. If you want to automate marketing actions, then you can opt-in marketing automation using a software. Marketing automation is a type of digital marketing tactic that greatly saves time and effort in doing repetitive actions such as sending emails, blog posting, social media posting, and various website actions. Your business is our digital business, and we will help you grow and become more succesful though diffrent digital amrketing strategies we are offering today.